There are major differences between advisors who merely sell products and registered investment advisors.

In the case of 401K Plan Advisors, you will work with an independent advisor who specializes in 401(k) management services, and issues directly related to the Employee Retirement Income Security Act (ERISA).

The selection of an advisor is in and of itself, a 401(k) fiduciary function. Therefore, it is important to choose a professional that meets critical set of criteria.