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Tony KranceTony Krance CFP®, MBA, AIF® Accreditied Investment Fiduciary®
401K Plan Advisors, LLC is an independent fiduciary adviser. Our mission is to provide the prudent process and discipline necessary to ensure your retirement planning leads you to a secure retirement.. Learn More

When Investing for Peace of Mind, Always Consider the Sum of All Outcomes.

During conversations with investors and financial professionals I hear of the hot advisor who beat the market. They made money throughout the ‘great recession’. They are a Chartered Financial Analyst CFA or some other designation that ‘proves’ their ability to

Well Now We Know That Equity Markets Don’t Always Go Up.

As investors we know or should know that the reason stocks have historically returned more than fixed income over the long-term is because stock holders endure the volatility of the market. Without the volatility that goes hand-in-hand with stock ownership,