About 401K Plan Advisors


401K Plan Advisors LLC specializes in retirement plans for small business owners. As well as investment management for individuals.. 401K Plan Advisors is an independent fiduciary adviser in Green Bay, Wisconsin.

With a deep commitment to providing  individuals prudent portfolios resulting in a good opportunity for a successful retirement. Mr. Krance continually acquires new innovative skills and hones his experience through extensive ongoing training. Tony Krance is the founder of 401K Plan Advisors LLC, a registered investment adviser firm located in Green Bay, Wisconsin.

As an independent fiduciary adviser, Tony specializes in working with small business owners and individuals in achieving a successful retirement.

This includes:

  • Extreme tax advantage planning.
  • Base investment strategies on academic research .
  • Implementing and monitoring an investment policy statement.
  • Eliminate gambling and speculating from your investments.
  • Guiding you to a successful retirement.
  • Since 1992, Tony has been helping individuals and businesses throughout Wisconsin make prudent decisions related to their retirement savings.

We’re on your side

Our firm is totally independent of all vendors, which helps avoid conflicts of interest. We also fully disclose our revenue, so you know exactly what fees are being applied.

In many cases, we are able to uncover areas where you may be paying unnecessary expenses, such as hidden mutual fund fees, both implicit and explicit. These or other fees can often be used to reduce your portfolio’s future expenses and improve your investment results.

We believe it is important to establish and follow a prudent investment and management process that is legally sound, academically oriented and cost efficient. Disciplined adherence to this process can help reduce the risk and enhance the future wealth of your portfolio.

Industry Training
Tony holds the distinguished professional designation of CFP® practitioner. The CFP® certification identifies individuals who have met the rigorous experience and ethical requirements of the CFP Board of Standards.

Tony also has been awarded the ACCREDITED INVESTMENT FIDUCIARY® (AIF®) designation from the Center for Fiduciary Studies. This designation signifies training in the fiduciary standard of care and investment best practices.

The fiduciary standard of care essentially states that the advisor must work for the exclusive benefit of the client. This is in contrast to advisors who work for brokerage firms and insurance companies.
Tony has added the Cash Balance Consultant designation to his credentials. This confirms his commitment to providing the leading edge knowledge for his clients.

Tony obtained a Bachelor of Business Administration degree from the University of Wisconsin–Oshkosh and a Master of Business Administration MBA degree in finance from Wayne State University, Detroit, Michigan.

Tony enjoys golfing, bicycling and spending time with family and friends.