There is only one thing 300+ million Americans have in common. Do you know what that one thing is?

It is the fact that no one can consistently predict the future. Some may get lucky every once in a while. But no one can consistently predict what will happen next.

As people we all want to know what will happen in the future so we can prepare. The financial institutions rely on this and market it. I call them the Wall Street bullies.

When one of a banks or brokerage firm analysts’ ‘bullies’ recommend the right stocks or pick the top or bottom of the stock market. The financial institution will market that fact. This is why they have hundreds of analysts on staff. They know or hope one or two will get hot or lucky.

Unfortunately for investors there is no way to predict who will be the next ‘hot’ analyst or fund manager.

I know that free markets work and the stock market will recover…ok..ok it sounds like a prediction. However I do not know which sectors will do well or when there is a top or bottom.

To succeed in reaching your long term goals you must own equities….globally diversify….rebalance.

It also helps to have an investor coach/fiduciary adviser. Your coach will help you determine the right level of risk for you. Followed by learning how to deal with the inevitable ups and downs of the equity markets.